BA Graph - FEAT was a given to me by the university of east london where I collaborated with a team to design all promotional materials for the final-year Graphic Design graduation exhibition. The objective was to create a compelling visual identity that showcased the talent of graduating students while reflecting the themes of success, bright minds, and the future.
Our team carefully developed a cohesive design system, selecting a color palette that symbolized innovation, ambition, and creativity. Every design element—from typography to layout and imagery—was meticulously crafted to align with these core themes.
As part of this project, we produced a range of promotional materials, including:
Posters & banners for event promotion
Social media graphics to generate online engagement
Invitations & brochures to provide event details
Digital assets & motion graphics to enhance visibility
Redesigning the book cover for author Jeffery Boakye’s Hold Tight, a powerful exploration of the Black British experience for those born after 1980, which also delves into the cultural significance of grime music. This project provided an opportunity to collaborate and experiment with various design approaches.
The goal was to capture the raw energy and cultural relevance of grime music while reflecting the themes of identity, resilience, and the transformative power of art. I explored a dynamic mix of typography, imagery, and color to create a cover that resonates with both the narrative and its intended audience.
The final design is a visual synthesis of musical vibrancy and narrative depth, crafted to engage readers and honor the rich cultural context of the text.
The final design is a visual synthesis of musical vibrancy and narrative depth, crafted to engage readers and honor the rich cultural context of the text.
Qasil is a skincare brand I created with the goal of sharing the beauty secrets of my culture, which have been passed down for generations. As someone passionate about skincare, this project was deeply personal to me. My vision was to seamlessly integrate cultural heritage into the brand’s identity and design, while ensuring it also appealed to a modern audience.
Throughout this project, I encountered several challenges and iterations, but each step provided valuable insights into branding, packaging design, and consumer engagement. The color palette was carefully selected to reflect the rich tones found in traditional cultural clothing, reinforcing the brand’s deep connection to its roots.
I independently designed the logo, product labels, and website, which was both a challenge and an invaluable learning experience. Managing every aspect of the brand’s visual identity allowed me to refine my skills in brand development, packaging aesthetics, and digital design.
This project not only strengthened my technical abilities but also deepened my understanding of how design can tell a story and bridge tradition with contemporary appeal.
Project Art Nouveau was an exhibition project that required the design of posters and tickets to promote the event. My goal was to create these deliverables by incorporating key design elements from the Art Nouveau movement, ensuring a cohesive and visually engaging outcome.
Through extensive research and experimentation, I focused on organic forms, flowing lines, and intricate detailing—hallmarks of the Art Nouveau style. By carefully selecting typography, color schemes, and illustrative elements, I aimed to capture the elegance and decorative nature of the movement while maintaining a seamless and modern design.
This project allowed me to refine my skills in visual storytelling, composition, and historical design adaptation, ensuring that each piece authentically reflected the essence of Art Nouveau while serving its functional purpose.
Cuba Magazine was an editorial design project that allowed me to explore and showcase the rich culture and visual beauty of Cuba through photography and design. This project was particularly enjoyable for me, as it deepened my understanding of Cuban history, while allowing me to refine my editorial design skills.
The goal was to create a visually engaging magazine that highlighted photography taken in Cuba, capturing the vibrancy and essence of the country. I focused on crafting a strong typographic hierarchy and a well-balanced layout, ensuring a seamless reading experience. As someone who is passionate about editorial design, I took great care in refining the composition, typography, and overall aesthetic, making this one of the projects I am most proud of.
This experience reinforced my ability to curate visual narratives, enhance editorial layouts, and create designs that are both functional and visually compelling.
As someone who is passionate about editorial design, I took great care in refining the composition, typography, and overall aesthetic, making this one of the projects I am most proud of.
This experience reinforced my ability to curate visual narratives, enhance editorial layouts, and create designs that are both functional and visually compelling.